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Forbes Preppy Chic Article

Why Luke Wilson And America's Top Fashtech Start-Ups Are Betting On The Future Of Preppy Chic 

Preppy-chic styling and accessories are back in all their forms JL The Brand "Vintage is definitely back in style," says Louis Oswald, co-founder of JL The Brand and one of the stars of Bravo's new hit Southern Charm Savannah. "Fashion is cyclical. But the tried and trues will always work. There's a psyche behind an iconic piece of classic clothing. Some things are just timeless not only in style and but also in how they make you feel."

“Vintage is definitely back in style,” says Louis Oswald, co-founder of JL The Brand and one of the stars of Bravo’s new hit Southern Charm Savannah. “Fashion is cyclical. But the tried and trues will always work. There’s a psyche behind an iconic piece of classic clothing. Some things are just timeless not only in style and but also in how they make you feel.”

Full article: https://www.forbes.com/sites/petertaylor/2017/06/23/why-luke-wilson-and-americas-top-fashtech-startups-are-betting-on-the-future-of-preppy-chic/#9db434929752

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